Identity

Salazar Awards

In honour of designer/instructor Enrique Salazar (a founder of the BC Chapter of the Society of Graphic Designers of Canada), this annual event recognizes up-and-coming design students. The poster features a medal—symbolizing individual effort & recognition—made up of Salazar's profile with text about "Nurturing Creativity", the 2009 theme. On the reverse side is a fun message inspired by his personal standards. Eventually the main graphic was adopted as a logo for subsequent Salazar Awards, of which I've been a guest judge in 2012 and 2014, as well as a winner in 1991.

Sugoi

Sugoi is a 20-year old technical cycling apparel company founded in Vancouver. As their brand evolved to embrace runners and triathletes, a refreshed identity was initiated. The logo symbolizes a stylized S figure striving ahead, communicating the brand's forward momentum and representing core strength emanating from within. Supported by custom typography, the modern identity embodies energy, boldness, technical innovation and quality.

Pinter Creative Studio

Steve Pinter is one of the most experienced digital retouchers and creative imagemakers in Canada, and my friend. With decades of studio knowledge in traditional prepress and digital imaging at various Vancouver production & advertising shops, Steve was ready to go solo. Having worked together professionally, the logomark whimsically captures what he is is recognized for: his black skullcap, his moustache and his focused eye for sharp detail and realism.

Backstory Documentary Films

Backstory Documentary Films tells the stories behind great people, things & ideas. Founded by Los Angeles documentary filmmaker, Helmut Kobler, Backstory gives viewers something real to believe in through compelling storytelling with a deeper human focus. The logo developed from the idea that documentaries reveal the background of something, investigating history and deeper recollections in order to bring forth a fuller understanding of it.

The Roundtable

The Roundtable is an initiative to serve the calling and aspirations of Christian philanthropists, exploring what it means to give in the 21st Century. The handdrawn icon in connection with the elegant simplicity of the logotype bridges the concept of "ancient modern" by putting a human face behind the act of giving via modern means.

Hawksworth Restaurant

The elegant flatware in the logo reflects Chef David Hawksworth’s attention to detail, high standards of fresh ingredients and artful plating presentation. The brand design and typographic tone match appropriately to the stylish restoration of the Rosewood Hotel Georgia where this popular award-winning fine dining restaurant is located.

Advocus

Advocus is a personalized modern private healthcare system providing customers the most current and thorough primary-care available. With offices in key markets, patients have 24/7 access to the best practitioners and expert medical professionals to maximize overall health, wellness and advocacy.

BC Tree Fruits

For over 25 years, BC Tree Fruits has been Western Canada’s leader in fresh produce distribution. A brand update resulted in a logo with refreshed typography and homespun graphic elements that celebrate their heritage, as shown in various conceptual applications.

Cree Leadership Consulting

Cree Leadership Consulting partners with organizations to build and develop strategic leadership, with the goal to improve leader and team performance from within, to collaborate towards a united front, and to gain insights preparing key staff for senior roles. The colored arrowheads of the logo represent diverse groups taking action, directing change within towards internal growth, and the surname of lead consultant, Tara Cree.

Paul Wu + Associates Chartered Accountants

Paul Wu + Associates is a respected accounting firm focusing on financial management, solution-oriented results and specialized service. The overall identity system invites a grounded approach to financial planning while maintaining high standards of professionalism. The logo reflects his thoughtful personality as a creative accountant using a percentage sign to symbolize vision and balanced thinking, punctuated with the confident smile of customer satisfaction.

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