Blog

Nov 20, 2014

I woke up to exciting news that several of my logo designs have been selected for inclusion in the latest book from Counterprint, "Human Logo: Trademarks & Symbols"! It's quite an honor, as their design standards are high with plenty of international work up for review.

Human Logo is a collection of people-based logos categorised in sections such as bodies, hands, hearts, eyes and faces. The book contains over 300 logos from some of the world’s leading design companies such as; Wolff Olins, Pushpin Group, Hey, Chermayeff & Geismar, Berger & Föhr and many more.

To purchase your copy of Human Logo or see more images from the book, visit the Counter-Print store. The two previous books in Counterprint's logo series, Animal Logo and Monogram Logo, are also for sale. Each book is available for £14.90 to countries outside the UK.

Nov 9, 2014

Let me begin by apologizing for the long break in blog posts. My original intention was 1-2 articles each month, but new work took priority in the last while. Rest assured, I look forward to sharing some rewarding projects in detail as they’re launched: an L.A. client found via Instagram, a 176-year-old Ontario landmark in need of a fresh look, a passionate painter opening a vibrant show, and a sophisticated brand identity that goes back in time moving forward.

In the meantime, let me share some recent design publications worth taking notice of. The first is "TM: The Untold Stories Behind 29 Classic Logos" by Mark Sinclair (Laurence King), a.k.a. happy accidents from start to finish. Even the book itself was initiated by a special issue of UK magazine, Creative Review, in which the editorial team was tasked to tell some of the stories behind the creation of some of the world's best-known logos.

The outgrowth of that research led to this beautifully designed book which shares some of the untold stories behind classic logos like CN (Canadian National), CBS, British Rail (once Railways, but there wasn't enough time to comp the word, "way" for the presentation), and so on. Images of paths not taken to images one wished were, right down to dispelling the myths behind the once-thought origins or originators of particular logomarks (e.g. peace symbol, Woolmark), this is enjoyable for those who appreciate the art and craft of logo design.

I personally love books like this for 3 reasons: 1. PROCESS: conceptual ideas, rough sketches or very tight explorations are shared, visually leading you to the final solution, 2. PERSEVERANCE: some marks really need to be coaxed out, or in some cases, begrudgingly as an afterthought (Centre Pompidou) and 3. NAPKINS: or any scrap of paper can be the carrier for a great visual idea. (Trust me, it’s true!)

The other book I am proud to share and contribute to is David Airey's international bestseller, "Logo Design Love” (New Riders), an must-have outgrowth of his successful website. This revised & expanded Second Edition includes additional and updated brand identity case studies, while sharing insights into the process of developing successful visual identities (noting that a logo alone is not the same as a brand, which is best expressed through identity applications in print, web and physical usage like signage, vehicles, animation, etc.). In both editions, the logos I designed for Sugoi and Tenth Church are featured, complete with background stories and developmental sketches. I can't stress enough how vital the sketching process is in order to generate multiple design explorations, applications or to simply document conceptual ideas.

Three other design releases on my radar is the satisfying “Cover” by book designer, Peter Mendelsund (Google him or take his Skillshare class!) as well as two recommended editions from those smart folks at A Book Apart: "On Typography" by Jason Santa Maria (with lots of helpful web links sprinkled throughout) and "You Are My Favorite Client" by Mike Montiero (I thoroughly enjoyed his first ABA book, Design Is A Job, feeling like I should send him an e-highfive after I couldn't put it down). So affordably priced, current and the kind of publications you’ll find as an invaluable resource.

Some other items of design note:

2014 BRAND NEW CONFERENCE - Never had the privilege of attending one, but hopefully soon (NYC in 2015!). This year's edition in Chicago is worth looking into on their website for the recap as well as their affordable video series (16 videos for $80!) that are so worth the investment and repeated viewings.

SKILLSHARE - I've become a fan of this online learning with the calibre of design instructors (typographic heroes like Erik Marinovich, Spencer Charles & mom-to-be Jessica Hische) and subject matter. I think it's a brilliant alternative to Lynda.com for those with a passion for lifelong learning.

FRIENDS OF TYPE + SEB LESTER + LUCA BARCELLONA + INSTAGRAM = Daily typographic deliciousness! - all on my daily radar via Instagram and I never cease to marvel at their regular posts. Rockstar quality all the way! Just saying.

FAVORITE DESIGN MAGAZINES - Uppercase (proud owner of every issue ever made!), The Great Discontent (2nd issue coming soon!), Computer Arts, Communication Arts, Offscreen, Monocle

Yes. So many talented people making me wanna spend more money or making me forget to blink...best troublemakers I’ve ever had. :-)

Aug 5, 2014

Clients. Some gripe about them and others have relationships closer than family. Sometimes, we ARE them.

Truth be told, designers need clients. We earn a living from them, we both teach each other and more often, we learn something new and do our best work in collaboration with them. Clients become friends and bring out the best in us, which is why I love and appreciate my clients. So how can I grow our relationship and help them to understand design better?

Thankfully, there are some great resources online that help clarify the mystery of the creative process, explain current design tools and show why good, effective design isn't as quick or easy as we'd like. Also, designers sometimes use terms that need explaining that will help clients to build and maintain their brand identities long after the initial project is completed. Here are a few recommended articles to help all clients along the way:

WHY SAYING NO TO CROWDSOURCING OR SPEC WORK. This is a great article that goes in depth explaining why you get what you pay for. Sure, we all love getting a bargain meal deal, but wouldn't you be concerned about how much real food is actually IN fast food? There's a reason why they call it fast...easy come, easy go.

7 CLASSIC STARTUP FOUNDER MISTAKES. Every business was once a startup. And when some businesses end, another startup begins with lessons learned (or sometimes not). Kathryn Minshew shares common mistakes made by startup founders and reveals the remedies to each.

© TM DEFINED. Nuff said.

I KNOW IT WHEN I SEE IT. Been there, done that. No more, please.

SPOT VS. PROCESS. At the beginning, they may be neck and neck, but eventually one will win out...when it comes to designing for print. It was once cheaper to print as 1 or 2 spot colors, but digital print has improved in quality and affordability.

HOW TO BE A REALLY GOOD CLIENT. While Number 17 was still operating as a wildly successful two-woman multi-disciplinary design studio, they created smart design pieces for STEP Inside Design Magazine. Although their 27 comic series was created in 2009, many are still relevant.

THOUGHTS ON DESIGN PRICING. Designer David Airey along with other seasoned designers and business development consultants give intelligent discourse on pricing fairly.

DESIGNER RELATIONSHIPS. And full circle to where this article all started. Why some client/designer relationships work better than others.

Jul 23, 2014

Welcome to NancyWuDesign.com 2.0! It's been a long time coming and I'm so glad you could join me. I hope to grow this blog with interesting things, sharing a variety of subjects related to my love of brilliant logos, typography, packaging, books and design (or some combination thereof), projects I'm involved in and maybe even a few surprises. Also a big shout-out to the expertise of web developer and teacher (I learned tons!), Catherine Winters over the past several months getting everything working smoothly.

After all, that's what the core of the site is all about: Work. Sharing a range of great work I've had the opportunity to be a part of (high profile & personally crafted ones), working relationships with fantastic people (thank you to wonderful clients, employers, directors, and collaborators), and my dedication towards the working process. The final destination is always the goal, but I always find the journey or process of getting there is just as rewarding. That is why I'm sharing my sketches to show design thinking and ideation, as well as concept development along the way. Perhaps it will shed some light towards the mystery of creativity...that design isn't just sitting in front of a computer and making magic, that 2 heads are sometimes better than one, or that some journeys are not as simple or easy as first thought.

Welcome again and hope you enjoy your stay...

Jul 6, 2014
tags:

As the new website goes through little tweaks and refinements, the 404 page needed some love and attention. I hope you'll never find this but just in case, here's what it looks like.